Most businesses score between 0-8 out of 27 on this self-assessment checklist. Get the full LLMO Checklist and find out exactly where you stand with ChatGPT, Google Gemini, and Perplexity — before you spend a dime on optimization.
Organized into three critical dimensions that determine whether AI tools will recommend your business.
9 checkpoints covering the infrastructure AI bots need to find and understand your business.
Score impact: These are the table stakes. Most competitors have 0-2 of these.
9 checkpoints measuring whether your content signals expertise to AI models.
Score impact: Content is what gets you mentioned. This is where winners separate from the pack.
9 checkpoints tracking your review presence and brand authority signals.
Score impact: Reputation signals tell AI whether to trust you. This is your proof.
Here's what you'll evaluate in the full checklist. Each point includes estimated effort to implement and direct impact on AI visibility.
Effort: 15-20 min
Mark your business as a real entity so ChatGPT knows you exist and where you are.
Effort: 20-30 min
AI tools love FAQ pages. This is pure gold for getting cited in AI responses.
Effort: 30-45 min
100% completion unlocks enhanced AI recommendations (name, address, hours, website, photos, posts).
Effort: Ongoing
The golden number. AI models weight review volume heavily for local recommendations. You need social proof.
Effort: 1-2 hours
Name, Address, Phone consistent everywhere tells AI your business is legit and trustworthy.
Whether you're DIY-ing or hiring help, this checklist tells you what matters.
You want to understand AI search visibility without drinking the marketing Kool-Aid. This checklist is the technical reality check you need before spending money on "LLMO services."
Evaluating LLMO agencies? Use this checklist to audit your current state and hold vendors accountable. Know the 27 benchmarks they should deliver.
Before you hire an agency, fix 5-10 of these yourself. You'll move the needle immediately and save thousands. Then decide if you need professional help.
27 actionable checkpoints. Score yourself in 5 minutes. Know exactly where you stand with AI search visibility.
No spam. No sales pitch unless you ask. Just the checklist.
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What happens after you submit:
After you download the checklist, here's how to move forward.
The first 5-10 checkpoints take less than 2 hours total. Knock these out yourself and watch your score jump. Start with Schema.org LocalBusiness and FAQPage schema.
Read: Schema Markup Guide →Score yourself on all 27 points. The gap between your score and 27 tells you exactly what's holding you back. Write down your top 5 missing checkpoints.
Read: What is LLMO? →If you want professional guidance implementing these checkpoints, we offer a free AI audit that identifies your specific gaps and creates a 90-day implementation plan.
Request Free Audit →5-10 minutes to score yourself honestly. If you want to read the "why it matters" explanations and implementation tips for each checkpoint, add another 15-20 minutes. You can do it in one sitting or spread it across a few days.
Anything above 15/27 puts you ahead of 85% of local businesses. A score of 20/27 means you're in the top 10%. Most of our clients start at 6-8 and reach 22-24 within 90 days with professional help. But you don't need professional help to start improving.
No. But more checkpoints = more AI visibility. The first 5-10 are the highest impact. The remaining 17 are the difference between appearing in AI responses and being the recommended choice in AI responses. All 27 together = AI dominance in your market.
The 27 checkpoints are universal — they apply to all local service businesses (med spas, dentists, HVAC, lawyers, chiropractors, etc.). The examples and priority order might shift based on your industry, but the core framework is the same.
No high-pressure sales. If you implement the checklist and want a free professional audit to validate your score, you can request one. Otherwise, we'll send helpful LLMO tips to your email. Unsubscribe anytime.
This checklist is a self-assessment framework. A professional LLMO audit includes competitive analysis, AI training data scanning, and a customized 90-day strategy specific to your market. The checklist is a great starting point.